Abbey Road

Abbey Road started life as the first ever purpose-built recording studio, more than three decades before a four-piece from Liverpool made it world-famous. As it approaches its centenary, the business was looking to reposition its brand, expand its offer and re-establish its position as music’s spiritual home. Working with consultant Estelle Dixon, Abbey Road asked us to join their band and form a tight, transformational trio. Things across the brand and building are starting to change this autumn with a full roll out coming in 2025.

Abbey Road is a household name for music fans the world over. Everyone knows the history – it was now time for the brand to talk about the future. The business needed a brand to do justice to the many incredible things happening behind their famous doors. It was time to land these stories, organise their offer and open up to a new audience. The foundation of the new brand is a guiding idea that sets out their role and reclaims their position in the music industry.