Weed.de

The context

Weed.de is bringing cannabis out of the shadows by giving people in Germany access to the best regulated weed in the world and the knowledge that surrounds it – from technology that pinpoints nearby dispensaries to a painless delivery service. Weed.de is backed by doctors and pharmacies, amplifying their professional advice and helping people navigate the complex world of weed.

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This was bigger than branding a business. We had to take on the stigma, myths and uncertainty around a whole plant and redefine the category. We created a visual and verbal identity that reflects Weed.de’s role as an educator and guide, bringing clarity to the confusion and spotlighting the ways in which weed is changing lives for the better.

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“TT are annoyingly good. It’s a pleasure to collaborate with a team that operates at such a high standard. TT’s commitment to excellence pushes everyone involved to bring their A-game.”