Bemyfriends
The context
‘Creator economy’. ‘Fandom’. ‘Web3.’ Underneath the buzzwords a momentous change is happening: power is shifting away from the big platforms and into the hands of creators.
bemyfriends was set up to make that change happen. A tech company meets consultancy, their products and ideas help creators and brands build businesses through the power of fandom. After helping K‑Pop giants like BTS conquer the world through WeVerse, the founders know a thing or two about the process.
We worked with bemyfriends to create the brand and site that launched them to the world. Together, we defined a new vision for the creator economy that lets people take back ownership of their content, their business and their relationship with the fans. From brand story, messaging visual identity, website and launch film, we worked closely with the team to take their brand from Seoul to the world. The promise? If you make something that people love, bemyfriends will help you to make more of it.
bemyfriends has now raised a further 20 million dollars to keep doing what they love. And alongside their roster of K-pop and esports stars (including Faker), have secured huge partnerships with UTA and Altava Group (metaverse fashion tech). They’ve also tripled as a team, catching the attention of the people they need to push them forwards.We can’t wait to see what they do next.
Positioning
Story
Identity
Digital
Copywriting
Material Potential
Giving ‘reuse experts’ a new lease of life
Surface Matter
Campaign
Copywriting
Digital
Identity
Positioning
The home of music making
Opening up the doors of a global icon
Abbey Road
Identity
Positioning
Digital
Make things. Better.
Starting a circular manufacturing revolution
Batch.Works
Identity
Story
Campaign
Film
Business systems. Living systems. Together.
A brand campaign to regenerate global businesses
Kearney
Identity
Copywriting
Campaign
Digital
Everyday Magic
Creating a givetech brand that lives up to its name
Easyfundraising
Identity
Story
Digital
Set the world to write
A new story for writers everywhere
Professional Writing Academy
Identity
Positioning
Digital
Film
Radically Steady
Showing boring can be sexy when it comes to investments
Gravis