Easyfundraising

The context

When you sign up to Easyfundraising, big brands donate when you shop. It’s a no-brainer like Gift Aid. So why hasn’t everyone done it? To become a household name and go beyond the £43 million already raised for good causes, Easyfundraising needed a new brand and a crystal clear way of explaining their product.

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Who pays? Which shops do it? What’s the catch? We explained away people’s scepticism with a watertight new story and a redesigned UX/UI. And we showed how simple it is to turn everyday spending into good deeds with a new visual identity, beautiful commissioned illustrations by Roccio Egio, and a nationwide campaign.

Easyfundraising flat vector illustrations of objects you can buy through easyfundraising

Promotional graphic encouraging users to download the donation reminder

A list of causes who feature on easyfundraising

An urban billboard showing imagery from the causes

Flyposter hoarding of the Easyfundraising causes

A large billboard at a train station with illustrations of objects and the headline 'Turn daily spending into cash for causes'

“The new brand has not only unified our external image, but the fresher look and clearer articulation of our message has led to a 35% uplift in the conversion rate on some of our key landing pages. I am particularly impressed by how it has also united us as a team. We are living our values and I hear frequent expressions of pride from colleagues as they use rebranded assets in their day-to-day roles.”