Leva
The context
Leva is an online clinic with one focus: helping people with chronic pain lead a better life. It’s been founded by specialists who’ve created a new treatment model combining physiotherapy, psychology and medication. This groundbreaking triangular approach needed translating into a brand, digital experience, and campaign. And so did the team’s empathy for a condition that’s often so misunderstood and disbelieved.
We worked closely with the Leva over six months to create their brand, develop their UX, and form a content strategy: taking the edge off a cold medical industry, while upholding the scientific rigour that makes them credible. This isn’t about curing pain, it’s about softening it so life feels good again.
“We were very happy with the partnership we had with That Thing whilst rebranding our business to Leva. It gave us and our stakeholders an identity we could all stand behind and be proud of.
Together we feel we’ve captured the expertise and credibility of Leva uniquely and distinctively.”
Eric Bystrom
Co-founder and CEO, Leva
Positioning
Story
Identity
Digital
Copywriting
Material Potential
Giving ‘reuse experts’ a new lease of life
Surface Matter
Campaign
Copywriting
Digital
Identity
Positioning
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Make things. Better.
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Business systems. Living systems. Together.
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Everyday Magic
Creating a givetech brand that lives up to its name
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Story
Digital
Set the world to write
A new story for writers everywhere
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Identity
Positioning
Digital
Film
Radically Steady
Showing boring can be sexy when it comes to investments
Gravis