Virgin Active: Find Your Mix

The context

We were asked to create a brand-building national campaign for Virgin Active. The work needed to showcase the variety of exercise on offer in their clubs and through their digital membership.

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When it comes to exercise, we all have our reasons. The idea for the campaign was to champion these unique motivations and give a glimpse of the stories behind them. The ‘Mix’ idea took the many possibilities of a Virgin Active membership, grouped them together and linked it all to a real-life benefit. This stopped exercise from feeling like an abstract, endless endeavour and instead showed off the achievable big benefits of getting active.